In: Press Releases


Brazilian aircraft manufacturer plans to increase market share in the region


Avalon Airport, Australia, February 13, 2001 – As part of its commitment to the Asia – Pacific market, Embraer, the world’s third largest commercial aircraft manufacturer will have a strong presence at the Australian International Air Show at Avalon Airport, to be held on February 13–18.

On display at the Embraer stand for the very first time in Australia will be a full-scale cabin mock-up of the company’s new 70-seat ERJ 170 regional jet. Currently under development, the aircraft has already logged a total of 223 orders. Among the ERJ 170’s customers are Switzerland’s Crossair, France’s Regional Airlines, and US-based GE Capital.

Rollout of the ERJ 170 will take place in the fourth quarter of this year at Embraer’s headquarters in São José dos Campos, Brazil. The event will be followed by the maiden flights of the 108-seat ERJ 190-200 and the 98-seat ERJ 190-100 regional jetliners. The entire ERJ 170/190 Program is rigidly on schedule, with production tooling work well underway and program partners reaching their appointed milestones on time.

Embraer’s initiative is part of its presence enhancement program in the Asia-Pacific region. At this time, the company enjoys a 10 percent market share for regional aircraft between 21–60 seats. Including Embraer’s turboprop offering – the EMB 110 Bandeirante and the 30-seat EMB 120 Brasilia – a total of 21 operators in that region fly the company’s aircraft.

Australia is an ideal country for Embraer’s regional jet family because of its geographical characteristics and the company is giving the final touches to an aggressive growth program in Australia.

Embraer believes that the Asia–Pacific region holds a promising potential for regional jets and the company plans to significantly increase its market share over the next 10 years. Aside Melbourne sales and customer support facility, established in 1998, Embraer recently opened new offices in Singapore and China. The company forecasts that more than 650 jets, in the 30 to 120-seat category, will be delivered in the whole Asia – Pacific region within the next decade.