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News - Commercial Aviation
Embraer Hosts China Airline Business Seminar to Foster Industry Dialogue on Sustainable Growth
November 14, 2025
The seminar highlights strategic pathways for Chinese airlines amid evolving market dynamics
Huizhou, China, November 14, 2025 – Embraer (NYSE: EMBJ / B3: EMBJ3) convened the Embraer Airline Business Seminar China 2025 in Huizhou on November 13, bringing together senior executives from domestic and international airlines, industry experts, and leaders from aviation associations, consulting firms, and financial institutions. The event provided a strategic platform for industry leaders to discuss pathways to sustainable growth amid challenges such as intensified competition and the expanding influence of high-speed railway.
The seminar featured insightful presentations, panel discussions, and a fireside chat focused on airline business strategies, network expansion, and unlocking untapped opportunities in China’s rapidly evolving aviation landscape. Participants exchanged views on how tailored operational models and right-sized aircraft can support network flexibility, improve economics, and serve emerging demand in secondary and tertiary cities.
“The Embraer Airline Business Seminar represents our continued commitment to fostering meaningful dialogue within China’s aviation community,” said Rodrigo Silva e Souza, Vice President of Marketing for Embraer Commercial Aviation. “In a market as dynamic and strategically vital as China, collaboration is essential to addressing structural challenges and shaping a more profitable and resilient industry. Following a day of rich discussions, we see strong potential for modern small narrow-body aircraft to enhance operational efficiency and connectivity, enabling airlines to tap into emerging demand across a broader network of Chinese cities and boost their profitability.”
During the event, Embraer also released the latest China Market Report, “A New Course for Profitability in China’s Aviation Market”. The report provides data-driven insights and strategic recommendations to help airlines enhance pricing power, achieve sustainable financial performance, and optimize fleet deployment.
As the first in a planned biennial series, the Embraer Airline Business Seminar China establishes a sustained platform for industry collaboration, facilitating forward-looking discussions and supporting the long-term development of the sector.
Images: https://embraer.bynder.com/share/238A1978-FC0A-48A6-B1EC105B2311F00F/
About Embraer
Embraer is a global aerospace company headquartered in Brazil, with businesses in Commercial and Executive Aviation, Defense and Security, and Agricultural Aviation. The company designs, develops, manufactures, and markets aircraft and systems, providing comprehensive after-sales services and support.
Since its founding in 1969, Embraer has delivered over 9,000 aircraft. On average, one Embraer-manufactured aircraft takes off every 10 seconds somewhere in the world, transporting over 150 million passengers annually.
Embraer is the leading manufacturer of commercial jets with up to 150 seats and the top exporter of high-value-added goods in Brazil. The company maintains industrial units, offices, service, and parts distribution centers across the Americas, Africa, Asia, and Europe.
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